TACO BELL
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TACO BELL *
MERRY CHRISTMAS
We wanted to do something different for Christmas 2022 and not just another sparkly, expensive Christmas ad that talked about how shit things are during the cost-of-living crisis. So we partnered up with the incredible, lunatic YouTuber An0nymooose, and made a film in the cheapest way possible, which ran only ONCE on TV, so we could spend the rest of our budget on free tacos for the UK. After hitting the front page of Reddit, and going viral on Tiktok, and landing over 750,000 views and 46,000 likes on YouTube in less than 24 hours… lots of free tacos, and joy were had.
The results? We lifted national sales over 5%, and got the UK to finally realise Taco Bell is here.WHAT THE? :
Role? Creative | Where? The Or London | With? Jacob HellstromSHINY STUFF :
Campaign Ad of the Day | Adweek Editor’s Pick | LBB Work of the Week | Marketing Week Best Use of a Small Budget Nominee, 2023PRESS:
The internet went CRAZY for it. Seeing people’s reactions to the film online brought us endless joy. People even made actual memes, like, for real.
One famous Youtuber even made a 10 min video dedicated to how much our ad had genuinely changed his life.Here's the case study, if you're into that stuff.