LEMONADE DOLLS X YOUNG WOMEN'S TRUST
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LEMONADE DOLLS X YOUNG WOMEN'S TRUST *
SWING IT GIRLS
Ladies, check out Lemonade Dolls all new bounce proof bra technology… and now the men have stopped reading, have you worked out who you’re voting for yet?
In late June of 2024, 20% of us ladies haven’t decided if we’d vote at all in the General Election, compared to only 11% men. (Must be all that salad we’re busy laughing at).
So we banded together with a number of volunteers, with no time or money to make ‘Swing it, girls’ - partnering with the bra brand Lemonade Dolls, starring Jayde Adams and with music from CHINCHILLA, as a reminder to women everywhere to get their bras back on, get out, and vote.
Politics is life, and life is politics. And sadly, issues in the UK effect women more. Off the back of this campaign, we saw a massive uptick in women turning up to the polls - and wonderfully, raised a stack of cash for the Young Women's Trust along the way: who incredibly plug the gaps for young women where politics doesn't do what it needs to.
WHAT THE? :
Role? Associate Creative Director | Where? Havas London | With? Nathalie Gordon
PRESS: