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ARCHIVE * ONE OFFS *
Friends of the Earth wanted PR around COP28, so we created "Planet Saving Screen Savers"—not-so-scenic images that encourage people to switch off screens - as leaving devices on standby uses 10x more power than sleep mode. We partnered with top photographers and got hundreds of businesses to turn off their screens.
Some fun print ads to advertise Asda’s big summer range. Trampoline inspired by real life events.
Launching Asda’s Cashpot for Schools scheme with Joe Wicks - to raise money for schools that need it up and down the UK.
Luckily Joe had a little bit of help from his biggest fans.
Netflix wanted the ultimate experience to launch their new Squid Game : The Challenge reality TV series - so we brought it to the streets of London and Manchester, adding a British twist to the games (yep, that’s a pink phone box) and a series of twists and turns that kept passersby on their toes.
When the show went live, Netflix saw their biggest viewership on reality TV to date.
In 2023, Youtube sponsored the Brit awards. We helped them built a platform - Brits Unseen - to show Youtube fans an insight to the parts the Brits TV show doesn’t give you access to. We parked Chicken Shop Date’s Amelia Dimoldenburg up on the red carpet, with personalised gifts for every star that went by. The pickled onion Monster Munch was an added extra on my behalf, just ‘cos I fucking love ‘em and so should everyone else.
Summer 2023 was about one thing and one thing only. Pink. With the release of a certain movie about a certain doll, we wanted to celebrate in a fun way - that wouldn’t get us sued. Enter - “The Fantastic Plastic Foot Shoes”. Real shoes, which we auctioned off to the highest bidder, that gave you the same perfect foot arch as a doll which rhymes with Carbie. The shoes were picked up in the drag queen space, with myself and my old creative partner now being a go to shoe designer for Ru Paul’s Drag Race’s Blu Hydrangea.
Christmas. It’s usually full of joy and goodwill. But for Crimbo 2021, warnings of festive shortages because of Brexit sparked panic buying and stockpiling around Britain.
There were worries of shortages of everything from turkeys to trees to toys in the run up to 25 December - so, for The Or’s Christmas card, we made a tongue-in-cheek Brexit Christmas Ration Pack to ensure that no matter how badly the festive season was affected by Brexit-related shortages, all is not lost (completely).
All packs that were sold raised money for the Trussell Trust, making sure that people in need also had a Merry Christmas.
