NEVER AVERAGE
No two humans are the same. So why do we treat every dog like they're the same?We created a campaign for Tails.com, a custom dog food made to suit your every dog's needs, that shines a light on their differences. Some vibe with balls. Others love their mangey old toys. Some just lust after a sofa. 
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Creatives: Amy Fasey & Jacob Hellstrom @ The Or