Young male drivers are three times more likely to crash when they have mates in the car. And really, it’s not that easy to focus on the road while your mates are pissing about in the back, is it?

We created a campaign targeted towards passengers, reminding them to let their mate concentrate while he’s driving - with some fun social films. Especially fun when you remember they were made for a dry Government body who’s track record thusfar was making films focused on tragic road deaths.