COMIC RELIEF
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COMIC RELIEF *
FUNNY IS POWER
Red Nose Day. A beloved fundraising event, created by the iconic British charity Comic Relief, which over the years, has made a massive positive impact in the UK and abroad. So for 2021, in a time that’s more divided than ever, we created a campaign for something that unites us all… The power of funny. A well-timed fart can unite a die-hard Brexiteer with a Remainer, a cheesy pun can connect someone from Gen-Z with a Boomer, and a dad joke can heal a fractured world (okay, maybe a bit of a stretch).We brought it to life with a film starring none other than Dame Judi Dench, Benedict Cumberbatch, and a Henry Hoover. The campaign raised over £52 million for Comic Relief, and, it’s endline ‘Funny is Power’ still lives on for every campaign, even now.
WHAT THE? :
Role? Creative | Where? Pablo London | With? Jacob Hellstrom & Nathalie Gordon
SHINY STUFF? :
1 x Gerety Awards Humour Cut Shortlist | 1 x Kinsale Shark Shortlist for Brand Identity |
PRESS: