CDing Gabs and Holly on some spec work, we found that 78% of girls skip sport when they're on their period. Yet one of the world's biggest sporting institutions, Wimbledon, still forces it's players to wear white, always. 

First off, we recreated the famous Martin Elliot ‘Tennis Girl’ poster for a brand which I’m not allowed to name. We were planning to go out with it, but the brand got scared about upsetting Wimbledon. Instead, I encouraged Gabs and Holly to release the image and head down to Wimbledon to protest regardless. 

They did. And they got over 40 million impressions and a 125-year-old patriarchal tradition changed as a result.